Mini online research activity (option 1)Posted: November 22, 2012
The overall tone of the site is emotional, lending itself well to this project. The default boards (which users can modify or delete) are “Products I Love,” “Favorite Spaces and Places,” “Books Worth Reading,” “My Style,” and “For the Home” – all evoking personal feelings and emotions about the items placed into these categories. Although the target group is not explicitly defined, a large proportion of its users are female and it is often used to organize ideas for wedding planning, recipes, home decor, fashion, and crafts/DIY.
It would result in a rich case study because it can be analyzed for both its information seeking and classification aspects. Additionally, Pinterest is increasingly being used for commercial purposes – companies are pinning their own products to promote them. As with many online projects, the key challenge would be defining the boundaries of the project, because Pinterest has such a large number of users and endless possibilities for how it is used.